'Don’t ignore Google+' and other SEO tips from HubSpot's Dharmesh Shah
Google’s Panda and Penguin tend to stress out audience development managers, who worry tMain Image: http://www.emediavitals.com/sites/emediavitals.com/files/google-panda-penguin.jpg read more
View ArticleSandy media coverage: 4 innovations and a couple of caveats
Hurricane/super-storm Sandy, which battered the East Coast on Monday into Tuesday, gave media companies another chance to test-drive emerging content types.Main Image:...
View ArticleSay goodbye to your keyword data
Google's year-old encrypted-search feature has had a chilling effect on publishers’ ability to track organic search referral terms, according to new research from Optify. 'Not provided' referrals now...
View ArticlePublishers' customer experience mandate
Businesses love to talk about how customer-focused they are.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/happy-face.jpg read more
View ArticlePaywalls are a short-term fix, not a long-term solution
Many media pundits continue to paint digital strategies as black-or-white decisions between paywallsMain Image: http://www.emediavitals.com/sites/emediavitals.com/files/chain-link-fence_0.jpg read more
View ArticleDeath, taxes and the demise of The Daily
In terms of inevitable outcomes, the demise of The Daily was right up there with death and taxes.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/the-daily-ipad_1.jpg read more
View ArticleRe-envisioning the web for the mobile user
The rapid proliferation of tablet and smartphone devices has radically changed how people source and interact with information.Main Image:...
View ArticleNext Issue is filling in the gaps in its digital subscription service
Next Issue Media continues to build momentum behind its digital magazine subscription service. As it adds titles and grows its subscriber base, it’s also readying important enhancements to its...
View ArticleAAM survey: Publishers are all-in on mobile, but profitability lags
Publishers say they’re producing multiple iPad/iPhone, Kindle and Nook apps, but most are digital replicas. Real innovation – and profits – may remain elusive until the platforms and processes...
View ArticleOur most popular stories of 2012
Our top 10 posts of 2012 (as measured by Google Analytics) crystallize the year’s major trends for media companies. The big-picture themes were about transition and transformation.Main Image:...
View Article7 compelling case studies
In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that...
View ArticleDigital newsstand vendors reshape pricing, discovery models
Zinio and PixelMags are expanding their digital magazine delivery platforms, borrowing tactics from web pioneers such as Netflix and Amazon to deliver more customer-friendly subscription solutioMain...
View ArticleHearst's Carey sees mobile capturing half of digital traffic
Hearst Magazines President David Carey said the publisher achieved nearly 800,000 digital subscriptions in 2012 – double 2011’s total but short of a Main Image:...
View Article4 advanced techniques for getting more out of Google Analytics
My work at Perfect Market requires me to extract data from more than 200 premium publishers and present it in a lot of different ways, which can take uMain Image:...
View ArticleHow publishers should prepare for Facebook's Graph Search
Facebook’s new Graph Search feature could be an invaluable tool for publishers.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/facebook-graph-search-icon.png read more
View ArticleStudy: Search, email remain strong in driving B2B traffic, leads
Two “old school” digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify.Main Image:...
View ArticleCreating and monetizing online video: tips for small publishers
There’s no shortage of reporters, producers and marketers ready to recite the most recent statisticsMain Image: http://www.emediavitals.com/sites/emediavitals.com/files/video_clapper_0.jpg read more
View Article6 ways to use a Google+ Hangout
Google+ is not yet a Facebook killer, but it has posted some impressive growth numbers and is slowly emerging as a Main Image:...
View ArticleAudience data opens up new revenue doors for publishers
As audience data becomes an increasingly valuable commodity in the digital advertising ecosystem, premium publishers are looking for ways to leverage their “first-party” data into neMain Image:...
View ArticleDwell Media eyes a future of 'contextual commerce'
Media companies looking to expand into e-commerce face Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/dwell-ahalife-commerce.png read more
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